Enchumbao is Now Crucial Wealth

Change is the only constant in life! For those who have been following our Enchumbao blog, we have changed our name to Crucial Wealth.

How did this change come about?

It was completely unplanned. I purchased the Crucial Wealth domain in January with the intention of starting a new personal finance blog or possibly writing a book.

The name stuck with me.

I started building a new site for Crucial Wealth on our Enchumbao hosting plan.

Our hosting plan allows for two websites, so I figured why not put this new space to the test? However, after a few days, I stopped working on it and put it on hold in order to focus on other aspects of my life.

Our three-year hosting plan for Enchumbao was about to expire five months later. I attempted to move the blog to a new account with the same host in order to avoid paying the $300 annual renewal fee, but it did not work out.

Fortunately, I had already saved all of the content on CrucialWealth.com. To cut a long story short, we decided to keep the content under Crucial Wealth and move on.

For a brief moment, I was thrown lemons, from which we created Crucial Wealth.

This gave birth to Crucial Wealth because I saw it as an opportunity to continue telling our Enchumbao story, but from a different perspective.

Crucial Wealth is blogging 2.0 for us

A new motivation

I’m very excited about our new branding for a variety of reasons. In reality, I had lost interest in writing for Enchumbao.

After we reached at FIRE, I felt it had served its purpose for us. It helped us in achieving our goals by holding us accountable, and tracking our plans made them easier to achieve.

Enchumbao helped us in staying focused on achieving FIRE, whereas Crucial Wealth can broaden our early retirement discussion.

Now that we’ve been retired for nearly a year and our daughter is almost two years old, I feel like we can start to breathe a little easier and work on projects that we enjoy. Motivation is all that is required.

A new brand

Crucial Wealth is a brand that we can use in a more serious setting. Enchumbao was our journal, but it was difficult to market and even more difficult for some to pronounce.

We didn’t mind because it served our original purpose, but Crucial Wealth, we feel, will be more appealing. I also no longer have to try to spell it out so that others can find it. 🙂

On Goddady.com, we can list the domain name for sale for $1,602. It’s comforting to know that if we create a good brand but lose motivation, we can sell it later for a profit.

Crucial Wealth is the new fuel that can propel us to new heights. Epic! ?

A change of color!

For Crucial Wealth, we did change our color scheme. Enchumbao’s primary color was blue #007281.

I was considering keeping it, but after finding its complementary color, dark red #810f00, I fell in love with it and decided to make it the primary color for Crucial Wealth!

The old blue may make an appearance now and then because it is now the complementary color of our dark red.

A new project, the same essence

Despite the fact that this is a new project, the essence remains the same. We’re not losing sight of what it means to be happy. This chapter continues to emphasize true happiness, enjoying the journey, and achieving financial independence.

What makes this different from Enchumbao?

One significant difference is that we will write for Crucial Wealth more freely. We are no longer employed by a company. We no longer have to worry about our bosses finding out about our plans to retire early.

We’re financially independent and no longer need to work for money.

We can also be more ourselves when we have fewer constraints. Mr. and Mrs. Enchumbao have been replaced by José and Tatiana. We’ll stick to first names. Yay!

It’s a pleasure to meet you.
Please introduce yourself in the comments. 🙂

A content refresh

We wanted to keep the stories that are relevant to Crucial Wealth from Enchumbao. Our readers would be disappointed if the blog disappeared.

So we’re moving forward with about 65 percent of the Enchumbao posts remaining. I spent the entire month of June reviewing and refreshing one article at a time.

The pictures were not properly linked during the transfer to a new site, so I’ve been updating them as I go. I’m sure there’s a better way, but this forces me to go through each article and update it for relevancy.

I’m enjoying reading posts from five years ago, so the extra work isn’t bothering me.

We’re also replacing stock photos with our own, which will give the blog a more personal feel. All photos are ours.

Advertisers, income and social media

Some ads are gone

We removed Google ads. We weren’t making much money from those ads, and they could be annoying at times, so they’re gone!

Our goal with Crucial Wealth is to cover blogging expenses. This means that we’ll have some affiliate links or possibly some private business banners to cover our overhead costs.

Lean social media

We’re limiting the number of social media channels because it takes time to cover them all.

You can still follow us on Twitter and subscribe to our newsletter. We may add a few more media channels later, but for now, we’re sticking with what has proven to be the most effective and easiest to manage channels.

Crucial Wealth will reflect growth

It’s incredible how much we’ve learned in the last year. The best decision we made last year was to leave our 9-5 jobs. We now have more time to continue learning, growing, and shifting our perspectives as needed.

Our viewpoints will not always be popular, and we don’t mind. Many people find the truth to be inconvenient, but we don’t live to please the masses.

We’re not a fad

That’s all there is to it. No, we did not vanish as a result of the market crash. A solid FIRE plan will not be derailed by short-term market volatility.

We were too busy living our lives.

Apart from dealing with the “pandemic”, our lives as early retirees are going according to plan. Look for an update on our journey in our next OLTL post later this month.

We understand how important it is to not spam you with emails. If you want to receive just one monthly notification with all of our posts for the month, you can sign up below. On months that we don’t post, you don’t receive an email. It’s that simple.

Subscribe to get post notifications

We understand how important it is to not spam you with emails. If you want to receive just one monthly notification with all of our posts for the month, you can sign up below. You won’t get an email when we don’t post that month. It’s that simple.

Until next time! Love, Tatiana and José


After dedicating 13 years of his career to Vanguard, José retired from the corporate world at the young age of 44. During his tenure at Vanguard, he expertly coordinated the production of both electronic and print educational materials for 401(k) participants. Now, he relishes in his early retirement, cherishing time spent with his family, indulging in his favorite hobbies, seeking out new experiences, and savoring meals in the comfort of his own backyard.

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Jana Goodlife
3 years ago

I can’t believe it has been a year already since you guys retired! Awesome!!! Looking forward to reading new blog posts!

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